About the Campaign

Yubi's Archive serves as a peek into memories full of colour, joy, and the kind of excitement that cannot be planned or predicted. The brand is built around what could be called a dopamine lifestyle. It blooms with the idea that happiness lives in small, spontaneous moments, in the randomness of life, and in the colourful "fun factors" that make ordinary days feel extraordinary. The blind box format was chosen as the perfect expression of this philosophy.

Every pull is a reflection of not knowing what comes next, and that feeling of surprise and excitement is exactly what Yubi's Archive is about. I hope that the design of Yubi's capsule will give people that experience in a physical, collectible form.

The campaign flyer serves as the main visual piece, setting the colour palette, layout, and character presentation used across all other components. The three figures, Agaroth, Mihrimah, and Serafina, were modelled and designed by the creator as part of ongoing personal creative work. This campaign gave those designs a real promotional context and a chance to be presented as a live project rather than just concept work.

The Instagram post was adapted from the flyer for a square feed format. The caption was written to feel casual and inviting, matching the tone of the brand without sounding like a traditional advertisement.

The third component is a free pull simulator website. It lets users experience pulling a blind box capsule without spending money. This was chosen over an infographic because it connects directly to what the campaign is promoting and reflects the fun, random spirit of the brand. The site is a single page built using the same colours, fonts, and visual style as the poster and flyer.

All components follow the Yubi's Archive brand kit, which prioritises high-saturation colour across yellow, purple, and blue, rounded bubbly typography. There are small decorative details like sparkles and capsule elements are included throughout to stay consistent with the brand's playful digital aesthetic. Every design choice was made to reflect the same core idea the brand is built on.